List of Top Pay Per Click Agencies

Evaluation for the top PPC agencies

Before investing your valuable money in any agency, you need to evaluate what services the agency is offering - 

PPC consists of multiple services such as - 

Google Ads or Google AdWords - It is the most widely used PPC system in which advertisers or businesses use Google’s amazing reach to engage their targeted audience with the help of display ads, product listing, services offerings, etc. To increase brand awareness and generate ROI it is the best method which is used by each PPC agency. 

Display advertising - According to a google stat, a display ad reached approximately 90% of internet users globally. Display advertising is again a popular paid advertising in which the ad is shown in the form of text, images, or videos on several websites that have a specific theme and are related to the topic of hosting websites. 

Search ads - The most basic service offered by pay per click agencies. Search ads mean paid advertisement that comes as a result of the search. When a user is looking for any product then the related search ad shown on his window. It is considered as the most effective one because you are offering the user what he is looking for. Also, in this service, you will pay only when you get the desired results means getting a click or a call from users. 

Ad extension - Ad extension means you are providing extra information below your ad copy. This type of service proves beneficial for PPC campaigns. There are more chances of conversion of visitors as your ad contains enough information to attract the users towards the product. Also, this will improve your SERP ranking. There are useful promotion extensions which are used by best PPC agencies such as location, callouts, snippets, call number, etc. 

Conversion Rate Optimization - CRO is the process to increase your conversion rate by optimizing landing pages and search ads. This helps in identifying what searchers want and according to that how your business can help them. In this, the agency performs thorough research for relevant landing pages. 

Competitive research - In this, the PPC company will identify your direct and indirect competitors and their strategies like new keywords or the most trending keywords used by the competitors, their landing pages, etc to plan a campaign accordingly for your business.

Why Should You Consider Hiring a PPC Agency?

1. Marketing your website is no cakewalk. You need experts with the right skill and experience to get the desired results. The reputed PPC agencies have in-depth knowledge in this business. Being in this business for a long time means that the PPC experts know the art and the little nitty-gritty of this business which only comes through practice. To gain complete advantage of PPC it is recommended that you hire a reputed PPC agency.
2. It is hard and time-consuming to do keyword research. However, that is also the most crucial part of your PPC ad campaign. This fundamentally important yet tiresome process is taken care of by the PPC experts. They use third-party tools through which they research thousands of keyword combinations and use them in your marketing campaign. 
3. Just creating a PPC ad does not help. You will need to track the campaign which needs experience and technical expertise. A campaign manager will carry out data analysis which can be done only through analytical skill and a good understanding of the process of PPC advertising.
4. A PPC expert will also know the best ways to geographically target your campaign without it costing you a bomb. They will improve the ad visibility in the key timeframe of the day as per the geographical zone. Setting up a PPC ad campaign involves many combinations and options which are best left to an expert. 
5. Your PPC ad campaign suffers if your website landing page is not optimized. Relevance is an important factor in advertising. You thus need to ensure that your landing page is user-friendly, appealing, and concise which will help to drive leads.
6. A PPC agency stays on top of all the latest changes in the industry. Google may launch a new AdWords tool which needs to be tried and tested. The PPC expert is aware of these changes and knows how to implement them.

They also have a dedicated Google AdWords expert whom they can lean on in case of any doubt.

Now that we understand why hiring a PPC agency is non-negotiable for the success of your business, let us read the things to keep in mind before hiring one.

Things to Consider Before Hiring a Pay Per Click Agency

Here are the points that you should keep in mind before you hire the right PPC marketing agency.

Transparent

Check to see how transparent the company is with regards to their pricing and how they meet your requirements. If the company asks you to sign a long-term contract then find out what they are offering you as part of the contract. Understand what happens if you need to break the contract. You must have complete ownership of your PPC accounts. So you need to be clear on who will hold the account.

Experience

The PPC agency should have the relevant experience in handling your business. They should have a team of Bing and AdWords experts. It is best to hire someone who can offer a complete marketing solution to your business. Checking out their process and quality is important to ensure that the agency offers result-driven solutions. Ask them how they will be providing support and reporting for the account.

The Latest Development Trends in PPC

The online marketing trends keep changing and it is vital that the agency you hire stays up-to-date and also implements these latest trends. The trends help the Google PPC experts to not just work smart but work hard and include the advanced searches to target customers better. Here are the three trends that will be changing the future of PPC advertising.

Voice Search

Pay per click content will be optimized for voice search. It will make your business easy to find as crawlers will rank you high on the search engine page. The AdWords will incorporate keywords that will match the voice search. It will make use of phrases and sentences that are likely to be searched by the consumer.

Automation  and Artificial Intelligence 

AI and machine learning will offer pay per click automation which will target the campaign keeping the behavior of the customer in mind. This in turn will lift the conversion rate and thus your return on investment. It will change the marketing strategy which will be more about targeting the audience and not just targeting the keywords. The targeting will be done more on the user behavior. This method of targeting the audience will change how business messages their customers. In short, the future of PPC advertising will be all about customized marketing.

Retargeting

PPC offers retargeting where it follows the customers and waits for the moment when they are ready to click the purchase button. Retargeting is effective where pay per click advertising keeps offering gentle reminders which eventually compel the consumer to buy. 

Conclusion

You may already have made up your mind to reach out to a digital marketing company to meet your brands advertising goals. Hiring a PPC company that is right for you is indeed a tough task. The fact is undeniable that the reason why you are looking out for the PPC advertising companies is because you are not an expert in the field. However, before you start to screen the right candidate you should build up some knowledge about your marketing campaign and how you wish to strategize it. This will make it easy to find the agency which will fit your business needs.

We at Companies List help you choose the right Google AdWords agency

who can guide you and work along with you to let you achieve your PPC advertising marketing dreams. Go through our list and shortlist the one that best meets your requirements.