7 Powerful Instagram Influencer Marketing Techniques That Brands Must Know

7 Powerful Instagram Influencer Marketing Techniques That Brands Must Know
May 6, 2021

What is Influencer Marketing? 

Influencer marketing is a strategy where most brands use to promote their products and services through popular Instagram users. It is a form of collaboration where a person combines with an influential person. Influencer marketing plays a very important role in digital marketing nowadays.

Why Influencer Marketing?

  • Influencer marketing is the best way to expand your brand reach.
  • Increase your brand visibility. 
  • Establish your brand for a wider audience. 
  • Gain potential customers to your profile.
  • Boost brand recognition and generate sales. 

 

However, before using Influencer marketing techniques on Instagram, you should know a clear picture about it. Here, we will cover 7 powerful techniques, which can help to run your business successfully!

1. Define Your Goals

Like other marketing strategies, Instagram marketing also starts with a specific goal in mind. So, you should have some expectations and KPIs in mind before you combine with Influencer on Instagram.

Based on your industry, you can set goals to achieve your objective, and here are some of the examples:

  • Increasing your brand awareness
  • Getting more followers
  • Improving your engagement rate
  • Expanding your reach
  • Generate more sales
  • Getting a high click-through rate

Based on your goal, you can find the right influencer who can help to achieve your goals!

2. Find The Perfect Influencer

Once you've set your marketing goal, you can move to the next step of finding the right influencer. It is an essential step for your brand recognition because your brand will be judged by your partner with whom you are combining.

However, Influencer is divided into different categories. There are five valuable levels of influencer: 

  • Mega Influencers - They have more than a million followers and drive massive engagement. 
  • Macro Influencers - These influencers can typically get up to 500K followers. Mega and macro-influencers are usually more popular.
  • Mid-tier Influencers - The mid-tier influencers can have 50K to 500K followers. 
  • Micro-Influencers - The Micro-influencers have audiences of 10K to 50K. 
  • Nano Influencers - They are at the bottom of the chain with 1K to 10K followers. 

3. Promote Contests And Giveaways 

Promoting contests and giveaways is a great way to raise your brand awareness, reach new customers and increase website traffic. Usually, influencer contests and giveaways gain lots of attention and reach thousands of people. 

  • Before you start to promote your contests, you need to define what you want to achieve. 
  • Look at what Instagram requires from you to promote your giveaways. 
  • Define your prize that satisfies your audiences. 
  • Create the perfect giveaway caption.
  • Promote your giveaway to your influencers account. 
  • Track the results. 

4. Post Sponsored Contents 

Sponsored posts are one of the most common methods of influencer marketing. It contains an advertisement for a product or service. An Instagram-sponsored post is content that is created and published by an influencer on their account. 

Instagram sponsored posts are labeled with a paid partnership with a brand name. You can share this content for your account and influencers' accounts with the call to action. It can help to invite more followers to your website to purchase the products. 

In fact, most people make their purchases based on popular celebrities and influencers' recommendations. So, influencer marketing is effective for your brand to get more success.

5. Use Instagram Stories For Influencer Marketing 

Influencer marketing and Instagram stories create a great combination to grow your marketing reach. Because influencers have a loyal following and they can help you reach a targeted audience. 

Instagram also adds another feature called Reels, where you can post engaging content. Through Instagram stories and Reels, influencers can give their audiences a behind the scene look. So, if you want to get more views for your Instagram reels and stories, you can use influencer marketing to show your brand to a huge audience. It can also help to build brand awareness within a short time. 

For brands and influencers, Instagram stories are the big world of creativity. For example, you can upload your stories by adding engaging GIFs, emoji sliders, location tags, and different filters.   

6. Engage With Influencer Marketing Trends 

A great way to develop your influencer marketing campaign is social media trends. It is a more effective strategy to identify the perfect influencers with whom you want to engage. You can engage your audience with their trending content and build strong relationships with them. 

Here are a few influencer marketing techniques to engage your audience:

  • Upload influencer's post on your Instagram feed.
  • Tag them in posts about your content in which you've mentioned them.
  • Thank your influencers for the quality content they share. 
  • Comment on your influencers' posts that catch your audience's attention. 
  • You can mention influencers in your blog posts and tag them while sharing their content.

7. Start To Track The Right Metrics

The final process of every influencer marketing is to measure the performance and the outcome results. Once you've set up and worked with your influencer campaign, you should track the metrics. Based on your goal, you can see where your campaign has succeeded and how to develop them. 

Influencer marketing is the best strategy for your brand, which can help to achieve all kinds of goals. Here are some of the most common metrics that most business use for tracking the impact of their influencer marketing on Instagram: 

  • Engagement rate - you can measure the total number of likes, comments, and shares of your posts. 
  • Website traffic - how many customers visit your websites within a particular period. 
  • Sales - you can calculate the total conversations and revenues generated. 
  • Brand sentiment - how people are watching and talking about your brand. 

Conclusion

Instagram gives several opportunities for brands to expand their reach and achieve marketing goals. Instagram influencer marketing is the most effective way to establish your brand value across the world. You can use these 7 techniques for your business that can help to enhance your social presence within a short time if you are thinking of social media marketing.